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ROBG 368

ROBG-368

“Active art for attractive tourism”

What’s the goal?

ARTOUR project aims at creating a thematic art & culture events tourist product based on the natural and cultural heritage in order to promote the CBC region as more attractive tourist destination and better use the potential of the tourism on the lower Danube.

What’s the budget?

454 130.10 euro, out of which 386,010.58 euro ERDF

Target at the half of the implementation period: 65,680 euro for LB and 25,146 euro for B2

Who is doing it?

Lead Beneficiary (LB): Association "Institute for Territorial Innovations and Cooperation - ITIC"

Beneficiary 2 (B2): Valahia Transalpina Professional Association

When is it happening?

Start date: 06.09.2018

End date: 05.03.2020

Duration: 18 Months

Where is it happening?

Drobeta-Turnu Severin, Giurgiu, Danube Delta, Constanta – in Romania

Vidin, Ruse, Silistra – in Bulgaria

How is it going to happen?

  • Conducting a study of potential application of art & culture tourist product and services in the CBC region;
  • Close consultations with the key stakeholders in identifying particular artists, traditions and sites so that high-quality art art & culture tourist product, services and animation can be delivered;
  • Development of joint thematic art & culture tourist product with art animation and programme for its pilot implementation in the course of the project;
  • Organizing 4 art & culture tourist events as plein-air festivals over three (3) days with the participation of artists (painters, dancers, singers, actors) who will make live presentations of their arts (2 in BG and 2 in RO) for pilot implementation of the thematic art & culture tourist product according to the elaborated programme;
  • Analysis of the pilot implementation of the thematic art & culture tourist product and elaboration of 5-year programme for its implementation after the project completion;
  • Development of promotional webpage of the newly created thematic art & culture tourist product and undertaking a wide promotional online and media campaign.

What will be the results (what’s the contribution to the Programme)?

Programme outputs: a study of potential application of art & culture tourist product and services in the CBC region; one thematic art & culture events tourist product created with art animation and programme; 4 art & culture tourist events with animation (2 in BG and 2 in RO) organized as part of the thematic art & culture tourist product; 5-year programme developed for implementation of the thematic art & culture tourist product; promotional website of the thematic art & culture tourist product launched.

Programme results: increase of the number of overnights in the cbc area with 10.000

Project status

The project started on 06.09.2018 and is currently in the 9th month of implementation out of 18 months. During the first reporting period for describing the progress on activities, Lead Beneficiary concluded 2 contracts for collection and analysis of information and study of the potential application of the tourist product "Art&Culture" and the related services in the cross-border region Romania-Bulgaria and carrying out consultations with the stakeholders in Bulgaria and for elaboration of 5 tender dossiers for open procedures.

Beneficiary 2 concluded also 2 contracts for organization of a press conference, having 33 participants, and for consultations with representatives of key stakeholders in the CBC region.

Within the project, there are no delays in implementing the activities approved in the Application Form.

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