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ROBG 397

Memory Route (ROBG 397)

Sustainable cross-border tourism products for Memorial Park “Grivitsa” and “Turnu Fortres”

What’s the goal?

The overall objective of the project is to transform and integrate two historical landmarks into a joint military history remembrance route by investing in tourist infrastructure and developing integrated thematic tourism products and services.

What’s the budget?

1,499,799.44 euro, out of which 1,274,829.52 euro ERDF

Target at the half of the implementation period: 78,264 euro for LB and 30,900 euro for B2.

Who is doing it?

Lead Beneficiary (LB): Pleven Municipality

Beneficiary 2 (B2): Territorial Administrative Unit Turnu Măgurele

When is it happening?

Start date: 06.09.2018

End date: 05.09.2021

Duration: 36 months

Where is it happening?

Pleven in Bulgaria

Turnu Măgurele in Romania

How is it going to happen?

  • teambuilding events and seminars;
  • fitness boot camps, paintball;
  • restoration of historical military events with educational or entertainment purposes;
  • festival “Memory Route”;
  • military history touristic fair;
  • trilingual tourist online platform and smartphone application;
  • permanent exhibition;
  • mapping of natural and cultural heritage objects and sites;
  • construction and supervision works;
  • joint marketing strategy;
  • joint club for military historical restorations;
  • information and promotional activities;

What will be the results (what’s the contribution to the Programme)?

Programme outputs:

- 9 integrated tourism products/services created;

- 8.000 expected number of visits to supported sites of cultural and natural heritage and attraction;

- 1 strategy for valorizing the cultural and natural heritage;

Programme results: increase of the number of overnights in the cbc area with 200.

Project status

The project implementation is ongoing. The project results achieved so far are the following:

For tThe construction activities related f LB – “Reconstruction the Grivitsa Memorial Park” the LB is in the final stages of the public procurements procedures for the “Design, author supervision and construction works of object "Military ethnographic complex" on the territory of park-museum Grivitsa”.

B2 signed the contract for the author supervision for the works foreseen in the Turnu Fortress (“Reconstruction of the Turnu Fortress – Stage 2”) and the technical project was elaborated and delivered to B2. The Technical project related to the works was already delivered to B2.

The “Development of joint marketing strategy for promoting the area of Pleven - Turnu Magurele as attractive tourism destination and integrated tourist products” is currently ongoing. The action is coordinated by LB.

B2 organized the start launching press conference in Turnu Magurele, with total number of 50 participants and LB signed the contract for implementation of information and publicity measures and promotional materials.

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