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Culture valorisation eMS 13

Valorisation of authentic culture for cross-border tourism

What’s the goal?

To discover and promote the authentic culture in the CBC area of Vidin and Montana districts and Dolj county and to create a new tourism product by using the cultural heritage of the target region.

What’s the budget?

414.300,35 euro, out of which 352.155,30 euro ERDF

Target at the half of the implementation period (123,602 euro) was reached.

Who is doing it?

Lead beneficiary (LB): Association “Regional partnerships for sustainable development – Vidin” (Bulgaria)

Beneficiary (B2): Cross Border Association E(quilibrum) Environment (C.B.A.E.E) (Romania)

Beneficiary (B3): Regional Development Agency and Business Center 2000 (Bulgaria)

When is it happening?

Start date: 02.02.2016

End date: 01.08.2017

Duration: 18 months

Where is it happening?

Vidin, Montana and Sofia in Bulgaria

Dolj and Bucharest in Romania

How is it going to happen?

  • Field Study for discovering the local culture of people in the villages from Vidin, Montana and Dolj districts
  • Development of web site of authentic cross-border culture which will include 201 videoclips
  • Promotion of voting campaign, 3 workshops for training of 45 of participants per training session, selected from the voting campaign 
  • 3 authentic culture festivals
  • Promotion of the created tourism products
  • Info-tour for journalists and tour operators
  • Presentation at 4 tourism fairs.

What will be the results (what’s the contribution to the Programme)?

Programme outputs

          - 3 integrated tourism products

          - 1 plan created for valorisation of cultural and natural heritage

Programme results: 1545 overnights

Project status

The project finalized on 01.08.2017.

During the project implementation period, the following activities were performed by the project partners:

- Establishment of the project management teams and organization of 8 joint meetings between the project partners;

- Were conducted procurement procedures and were concluded contracts with suppliers;

- Equipment needed for implementation of the project was purchased;

- Information and promotion actions were performed including 3 press-conferences for launching the project, 3 press-conferences for end of the project, promotional materials as 50-minute film for authentic culture of Vidin-Montana-Dolj region, catalogue A4, 100 pages with pictures and information for authentic culture of Vidin-Montana-Dolj region, roll-ups, radio spots, etc;

- Studies for authentic culture in Vidin district, Montana District and Dolj County were developed and 70 short movies were shot for each of the regions;

- Voting campaign was held and promoting of voting campaign was organized – posters, flyers, tv sports broadcasted, radio spots broadcasted, publications in newspapers were published;

- Web site of the project was developed and functioning:

- Three “Festival of authentic culture” were organized: in Vidin during the period 17-19.05.2017 with 241 participants; in Craiova during the period 21-23.06.2017 with 265 participants; in Montana during the period of 25-27.04.2017 with 190 participants. - - - Three “Training for valorization of culture into tourism products” were hold: in Falkovets during the period of 06-09.03.2017 with 53 participants; in Craiova during the period of 29.05.-01.06.2017 with 59 participants; in Montana during the period 20-23.02.2017 with 54 participants.

- Info tour for valorisation of authentic culture was organised during the period 05-11.06.2017 in Bulgaria and Romania with 40 participants;

- The project was presented on the biggest tourism fairs in Bulgaria and Romania - in Sofia and in Bucuresti.

All project activities are finalized.


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