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ROBG-4 - The Path of Clay

What’s the goal?

To improve the sustainable use of clay, as a cultural heritage, by developing boutique tourism based on this resource in the area.

What’s the budget?

305,525.97 euro, out of which 259,697.08 euro ERDF

Target at the half of the implementation period: 55,816 euro

Who is doing it?

Lead beneficiary (LB): Association Civil Aliance for Development(Association CUD, Pleven, Bulgaria)

Beneficiary 2 (B2): Alexis Project Association Filiasi (Romania)

When is it happening?

Start date: 19.03.2016

End date: 18.03.2018

Duration: 24 months

Where is it happening?

Vidin, Vratsa, Montana and Pleven in Bulgaria 

Mehedinti, Dolj, Olt and Teleorman in Romania

How is it going to happen?                      

  • Promotion events
  • Development of 1 new tourist route “The path of the clay”
  • Training in sculptural technique – for 50 youths
  • Organizing art workshops – 2 in Cherven Bryag, BG and 2 in Calafat, RO
  • Organizing festivals – 1 in BG and 1 in RO, each year
  • New Open Air Museum of Clay Art in Cherven Bryag, Pleven and in Calafat, Dolj
  • Audio guides of elements of the joint integrated tourist product
  • Elaboration of paper documents: 1) common strategy for the development of tourism boutique, 2) tourist route "The Path of Clay", 3) Catalog with clay artwork
  • 1 Media tour – for 50 persons, including media representatives and bloggers

What will be the results (what’s the contribution to the Programme)?

Programme outputs: 3000 increase of the visits to supported sites of cultural and natural heritage and attraction; 6 integrated tourism products; 1 common strategy for the development of boutique tourism in the project area.

Programme results: minimum 1350 increase of the number of tourists’ overnights in the project area

Project status

A press-conference promoting the project was organized on 3.09.2016 in Cherven Bryag, Pleven, Bulgaria.

All contracts have been signed. The off road car was purchased and the training in sculptural technique was finalized. The other activities are proceeding according to schedule. The project partners have purchased the necessary equipment to secure the project activities, and have produced promotional materials.  Two art workshops and one festival were held.

Beneficiary 2 managed to conclude Activity 6 - elaborating of new tourist route "The path of clay" an the report will be translated into english. The new tourist route will also be available to the public on the website

through an interactive map section. The activity of the photographer for the elaboration of the route was also concluded and 9000 images were delivered.


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